Nand Kishore Chaudhary is an inspirational example of a social entrepreneur who applied empathy as his guiding star to reach his entrepreneurial goals. An investment with humble beginnings, Jaipur rugs have their grounds in facilitating the socio-economic improvement of rural artisans, tribals, and ladies across India’s Northern and Western settlements. This ethical strategy has helped him supersede and yield his success with thousands of talented and well-deserving artisans.
His journey and accomplishments have motivated several entrepreneurs. They have been discussed in the fifth edition of the book. The book is titled The Fortune at the Bottom of the Pyramid. It is authored by CK Prahlad. Let’s gain a little more about this socio-economic revolution in rugs.
Jaipur Rugs and their origin
Jaipur Rugs specializes in exporting hand-knotted carpets to the US, with the Indian market’s fast availability up to their elegant and artistic contributions. This organization represents empowerment for women and tribals with immense creative potential who have been qualified in rug weaving.
Mr. Chaudhary comes from Rajasthan, and after his graduation, he took what his family supposed from him – follow his father’s shoe business. He soon understood that selling shoes were not where his mission was. He soon moved away from his family affairs to take up a career in a bank. But there, too, he understood that he wasn’t cut out for a daily job-based living. His heart craved for more, and he decided to investigate business options where he could demonstrate his capability.
After comprehensive research, he apprehended that the carpet business had enormous scope, given the market for rugs abroad and the turbulent landscape that demanded a correction. He did not dive into business, but he learned the panorama in detail, found the avoidances that needed modification, and accumulated the required knowledge and skillsets. He visited several artisans from across communities and evaluated the scope for chartering the best hands for his task. After finalizing his intentions and business strategy, he chose to take the first step to create Jaipur Rugs.
With a loan of approximately 5000 Rupees from his father, he bought two looms and a scooter, his first marketing assets. He engaged about nine weavers initially, and although he was progressing as per plan, he did face a lot of difficulties.
Mr. Chaudhary’s challenges
Mr. Chaudhary had to overcome community- and caste-related taboos initially. He found unbelievable artistic passion among the tribal societies, but the society initially frowned upon his determination to move away from traditional exercise. He also soon realized that struggling with male artisans had a lot of limitations. But many women in these regions were equally talented and reliable in applying their knowledge to their artistic creations. Another significant loophole in the panorama was the presence of agents across the network. These brokers often exploited the artisans, stripping them of their decent money and recognition.
Hence, he set to work, defeating all these challenges and shunning every societal stress. He went ahead and recognized pockets of talent across castes, religions, and genders. His only center was worth and skillsets.
Once he discovered his talented artisans, Mr. Choudhary moved on the train the artisans the skills of the business. Most of his craftsmen were tribals and women who learned to fine-tune their traditional talents. His rugs soon grew well-recognized for their unique ideas, master craftsmanship, and distinguished variety. Many artisans from Rajasthan and nearby States commit to spreading the brand and style of Jaipur Rugs globally. His achievement in recognizing the importance of and empowering women and tribal artisans formulated a social revolution entirely—his move in eliminating intermediaries delivered to the artisans their legitimate returns.
The Lessons Imbibed
One of the main lessons from this entrepreneurial success story is understanding the value of empathy in entrepreneurship. Equally important is the model that empowerment of society is as valuable as reaching personal goals.
Jaipur Rugs is also a shining example of entrepreneurship retaining its success through constant innovation and learning.
The first critical step for entrepreneurs is to research their field of expertise extensively. Delve deep and discover, find the difficulty areas, create end-to-end strategies, and consider every aspect of your entrepreneurial venture.
Mr. Chaudhary and Jaipur Rugs are inspiring examples that every entrepreneur should look up to. He is genuinely a business guide that everyone can all acquire from.